Signs On The Go has a new look! Signs On The Go is one of our oldest customers. We last built a new site for them in 2009. It was time for an update. Owner Gary Tucker wanted to achieve a couple of things with the rebuild. He wanted a fresh look, the ability to blog and a better way to post photos. We quickly decided that WordPress would be the way to go. The end result is a catchy site that gives them the ability to easily post news and photos to both their website and Facebook page. We decided the Facebook page needed an update as well, so we worked up a new profile pic and timeline cover. Visit both sites at www.signsonthego.com and www.facebook.com/signsonthego.

Social networking making you hungry? Buy your steaks on facebook! Part of the new ecommerce site we built for The Cattle Exchange in Canadian, TX includes a facebook freindly shopping page. Now their customers can buy straight from their fan page. Visit them here: facebook.com/CattleExchangeRestaurant

Google is getting more social, and its web analytics tools are no exception; Google Analytics and Google Webmaster Tools have added new tools for tracking the impact of tweets, likes, +1s & more on your website’s traffic.

Google Webmaster Tools now has a “+1 Metrics” section, which provides reports on the impact of the +1 Button on search. The new analytics show how +1s affect your website’s clickthrough rate (CTR). It tracks the amount of +1s on a given page, the CTR with +1 annotations and the CTR without +1 annotations. The new tool also graphs out the amount of annotated impressions and annotated clicks your website receives over time. Read Full Story

Love it or hate it, Facebook has proven to be a major source of traffic and income for small business websites. A recent study showed that Facebook shares are worth almost three times as much as a tweet. And these nuggets from this compelling infographic ought to give a good indication as to how important Facebook has become to e-commerce in general. Read full story

Google describes its new +1 button as a way to say "this is pretty cool" or "you should check this out". Much like the "like" button on Facebook which displays your approval for a brand, artist, or product, the Google button will show your "stamp of approval" to your friends and contacts in search results. The feature is intended to "give the right recommendations, at the right time, and in the right format" and users can choose who gets to see their +1's in their public Google profile. Google hopes that other websites will also jump on board by adding a +1 button. The button is slowly rolling out and it will be a few weeks before every user notices the addition. More from Google